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25 June 2009

Aveda is Saving Oceans & Marine Life One Cap at a Time

Wondering how to turn all of those plastic bottle caps running rampant in your household into a green, planet saving endeavor? Well, lucky for you, and for marine life everywhere, Aveda has come up with an alternative solution for all of the un-recyclable rigid plastic caps that invade your medicine cabinets, refrigerators and kitchen drawers. The very same ubiquitous bottle-toppers pose a dangerous threat to oceans, birds and marine life when they are improperly disposed of and wind up in landfills or sent down storm drains. Aveda’s Caps Recycling Program will re-purpose these toxic plastics as a base for new packaging, in an effort to eliminate them from our oceans before it’s too late.

Participating in the program couldn’t be easier - let’s start with the guidelines: Aveda accepts caps that are rigid polypropylene plastic; caps that twist on with a threaded neck — like the ones found on shampoo, water, soda, milk and other beverage bottles; flip top caps on tubes and food product bottles; laundry detergents and some jar lids like peanut butter and marshmallow fluff. After you have amassed your multicolored cap collection, you can bring it to participating community schools and after-school programs, Aveda retail stores, and most Aveda salons and spas nationwide.

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