It has been five years since Gucci first launched its campaign to raise funds for Unicef. These campaigns have run in Gucci boutiques in twenty countries around the world and contribute a percentage of the sales of specially designed items to support Unicef programs. This year, Gucci has chosen the children’s book “Snowman in Africa” by Michael Roberts as the theme.
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Gucci for Unicef
On the cards are bags, key-rings and coin purses, of which 25% of the sale price will be donated to Unicef.
Gucci has so far donated more than $7 million to Unicef.
By Jonathan Fulwell (Source: Sarah Ahssen)
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