The material excesses of the pre-recession society are forgotten, in favour of a humble, wholesome existence. Pleasure is found in relationships, community and life experience; a utilitarian revival begins, placing emphasis on style based on authenticity and timelessness instead of conspicuous and needless consumption. The idea of change fills many with hope for a new future founded on simplicity, ethics and wisdom.
Fashion interpretation:
The simple and unfussy design of the Amish lifestyle inspires this trend as a palette of slate and denim blues are coupled with bright American red and hints of clay pink, buttery yellow neutrals, deep burgundy and burnt orange. Silhouettes are modest, with high necklines and low hems reflecting the chaste undertones of life as a pilgrim settler. Layered textures, handcrafted garments and textural contrasts work with 'prim and proper' graphics and prints, resulting in a contemporary twist on traditional settler's clothing. The look incorporates interesting contrasts of fabric and finishes; adornment is kept to a minimum, instead the emphasis is on utilising the charm of unfussy design. The rugged outdoors of the American West is interpreted with a workwear aesthetic. Durable materials reflect an appreciation of industry and manual labour. Distressed finishes and haphazard styling give a tough look, completed with details such as rivets, straps, cinches and angular stitch detail
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