gap's new logo revealed

Gap has unveiled its new logo, now visible on its website, a simple version with a fading blue square top right of the letter P of the brand’s name written in Helvetica font.

Gap's old logo (L) and new logo (R)

According to its post on its official Facebook page, the new logo has been launched, but the brand suggests that its ‘crowd sourcing’ project for new designs regarding its logo is ongoing : “We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”

For over 20 years Gap has kept the same logo, but it has decided to renew its image, nonetheless. The American brand is Gap Inc.’s star performer. Gap Group has more than 3,100 stores worldwide for its labels Gap, Banana Republic, Old Navy, Piperlime and Athleta. In 2009 the company’s sales amounted to $14.2 billion (£8.9 billion).

By Matthieu Guinebault