by Alexandra Jacobs
Polyvore is a lot like playing paper dolls with pictures of real clothes. Some people spend an hour on each set, glomming from scores of Web sites. It’s the rare Internet pastime that feels productive—even if the product is just an online collage that you e-mail to a friend, with the message “Look, I made this outfit for you!” After dragging and dropping enough images to create an ensemble, a user might paste in a background pattern and then garnish the set with a lipstick or a bottle of perfume.“Our mission is to democratize fashion,” Jess Lee, Polyvore’s twenty-seven-year-old vice-president of product management. “To empower people on the street to think about their sense of style and share it with the world.”
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